Nairobi….13th November 2020
The Kenya Film Classification Board (KFCB) today became the latest partner to sign up with the Pan African Kisima Music & Film Awards 2020 after announcing a Shs 5 million partnership that includes a Shs 1 million to a winner in one of the film categories.
In a ceremony presided over by the Chief Executive Officer Dr Ezekiel Mutua and the chairman of the Kisima awards 2020 Dr Fred Simiyu, KFCB will also partner Kisima through media and logistical support.
Dr Mutua said the future of business in the music and film industry post-covid-19 lies in collaboration and partnerships as the film business has the potential to create jobs and wealth for artistes.
“The theme of the annual Kisima Pan African Music and Film Awards re-awakening the soul, spirit and vibrancy of the African music and film industry is not only apt but refreshing and timely. It’s time for Africa to tell her story and to awaken her progressive cultural traits and indefatigable spirit”, the KFCB CEO said.
Dr Mutua said KFCB’s partnership with Kisima was anchored on its commitment to create facilitative environment where young creatives can be supported to nurture and showcase their talents in film and music for job opportunities and empowerment.
In his remarks, Dr Simiyu challenged corporates to invest in artistes and creative industry by supporting Kisima to open opportunities for youth in both music and film.
He thanked KFCB for making available Nairobi Film Centre to artistes from the African continent who will be participating in this year’s Kisima awards to showcase their talent. He asked Kenyan creatives to take advantage of the Centre to exhibit their talent.
The partnership deal between KFCB and Kisima, the Board will give Sh1 million cash award to the top winner in a category that embraces KFCB’s mandate of promoting clean content. The remaining cash will be used in logistics and media.
About Kisima Music & Film Awards
Kisima started off as a Kenyan event in 1997 with clay trophies at Nairobi’s Braeburn theatre to become East Africa’s most glamorous event and now a Pan African event not just for music but also incorporating film.
The awards were revitalized in 2003, with organisers arranging to coincide its events with the Fête de la Musique. With increased funding and support from both government and sponsors the new scheme featured updated nomination and voting processes, larger award ceremonies held at a customised Kisima Dome tent targeting artists from across the nation. However rather than all performing arts the new awards now recognised only musical talent. In 2004 the scheme was expanded to incorporate artists from all of East Africa, subsequently recognising musicians from Uganda and Tanzania. The awards have since continued to expand, attracting international entrants and personalities, and have come to be an integral part of both Kenyan Music and Culture.
Kisima is the Swahili word for a “well”. The franchise is owned 100% by Dr. Fred Simiyu, Chairman of IQ Marketing, Nairobi, Kenya.
For further information contact;
Mildred Ngesa +254727 137 853
David Okwembah +254 738 331 128